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How one company is turning ocean pollution into wearable fashion

June 9, 2015

“It’s a hypothesis made by Boris Worm of Dalhousie University in Nova Scotia, and a team of other marine conservation biologists, who believe the effects of rapidly spreading pollution from humans and unsustainable fishing will have an increasingly devastating impact on the environment.

But Cyrill Gutsch, founder of Parley for the Oceans, a forum that partners with brands to stop the destruction of nature by creating more environmentally sound practices, thinks it’s coming sooner than that.

“That [prediction] was nine years ago,” he explains to Mashable. “Today I would say that is way too optimistic.”

Gutsch, who founded Parley for the Oceans in June 2012 after realizing how dire the ocean’s needs are, says that plastic is having a profoundly destructive effect. A comprehensive February 2015 report published in the journal Science found that we dump approximately 19 billion pounds of plastic into the oceans every year.

Plastic doesn’t oxidize or biodegrade, unlike paper, metal, glass or wood, making it especially harmful to marine life.

That’s why he’s partnered with Bionic Yarn, a company that produces high-performance yarn and fabric from the plastic Parley for the Oceans retrieves.

“There is more plastic in our oceans than plankton and more plastic particles than fish eggs in our lakes and rivers,” Gutsch says. “ 

We are destroying the most important life support system of our planet.

We are destroying the most important life support system of our planet. And if we succeed doing this, we will not be able to live on this Earth.”

Bionic Yarn, which boasts musician and record producerPharrell Williams as creative director and an investor, takes plastic and infuses it into various fabrics to create real fashions. The process includes creating small fibers from plastic waste, then binding it onto fabrics such as yarn, lycra, cotton and polyester, which make up the majority of clothing. (more)

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This story needs to be shared widely – it is innovation at it’s best. I’ve scooped more than my fair share of Mashable’s article here. Will you help me spread the fascinating possibilities? 53 tons of ocean plastic debris collected in 18 months. Let’s spread the innovations faster than the pollution!


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